Tailor My Zwift

Physical activity is entering the virtual realm. Zwift an at-home cycling system that enjoying increasing popularity, yet specifics of experience a cyclist have not been studied to date. Building sports systems can make physical accessible more diverse user groups. To understand how and why users engage in cycling, we conducted n=22 interviews with users. Through charting motivations behind using Zwift, determined it allowed range activities traditionally reserved for professional cyclists. Our work reports on key identifies five strategies which uses create engaging experience. Further, discuss creates world professionalism. findings offer structured understanding be used inspire design future amateur systems.